Herndon Matt

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Great design should kind of disappear as you engage with a website. It’s bad design that calls out and makes itself obvious. Businesses that take the time and energy to understand user behaviors, and study how a user engages with their website or app, create websites that convert users.

You can hire a website designer Australia WhatsApp Number List that knows what they’re doing, a UX agency that can test usability, and you can use website analytics to understand how users are engaging with your site and discover patterns, trends and pitfalls in user flow.

Basically, the easier your site is to use, the better the outcomes.

But the online experience is now only part of the customer journey that companies are crafting. The digital experience of shopping for physical products inevitably extends into physical interactions with the product and customer touchpoints throughout the purchasing process, including reviews, complaints and returns.

We should consider online shopping as a holistic experience, and when we think through the customer journey map, it should be in the context of reducing friction and limiting pain points.

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One of the best things you can do for your ecommerce site is improve the shipping experience of your product so that it suits the consumer. The best examples of this that we have seen are companies that make it easy to return products by including return labels in their packaging.

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